VERDE

This popular salad-based restaurant caters to those who are both health-conscious and taste-conscious alike. Based in Charleston with an expanding portfolio of locations, Verde needed a design that spoke to its mission: healthy, beautiful food is good for the body and soul. We took our design cues from the ingredients themselves—the same ingredients that inspired the menu. The result was a riff on the modern farmers’ market: an explosion of color around casual picnic tables, with bold stripes that feel as fresh as the produce behind the glass. We played with word graphics and shadows that mimicked those on the fruits and vegetables. Every design element in this growing brand today feels like an extension of the restaurant’s farm-to-table mission.