THE REC ROOM

We were tasked with converting a former auto-repair shop into a state-of-the art focus group and market research facility, where executives from national companies could congregate, and participants could feel comfortable. We gutted the building and refashioned it to create a series of energetic, visually inspiring rooms—from a traditional conference space to a lounge-like bar—where focus groups could comfortably take place. We created a variety of fun and engaging spaces, complete with tire swings for the participants and lounge areas for the clients to relax and watch the sessions. For added visual interest we utilized super graphics in the otherwise clean, modern structure that’s anything but ordinary.