Sweet Spot

Sweet Spot is a modern candy store with a retro twist, located in Richmond’s West End. Founded by two sisters and a close friend who believed a candy store could be more than just a candy store, Sweet Spot is a place where people can celebrate a birthday with a private party or bond with their inner child over a specialty soda and a game of Candy Land.

Vision: The design brief called for a warm, welcoming, lively environment; Sweet Spot wanted their space to appeal to the young as well as the young at heart.

Result: Our multidisciplinary team fused brand identity, interior design, and environmental graphics into one collaborative effort, creating an environment that mimics the playful and energetic nature of the brand through elements like a bright color scheme, identity elements like the asterisk, and large themed prints that cover the walls.